Leonardisms
What is a Leonardism?
Leonardisms are short sayings compiled and often repeated by our founder, Leonard Rydell. Together they form a business philosophy that has endured for over 75 years. You'll find a few examples below.
“Word of mouth is the best advertising.”
Leonardism #5.
“People buy from people they like and trust.”
Leonardism #12.
“Never take advantage of a customer, even if you can.”
Leonardism #2.
“Word of mouth is the best advertising.”
Leonardism #5.
“Never knock the customer's trade.”
Leonardism #10.
“Don't worry about the money - take care of the customers and the volume and the money will be there.”
Leonardism #12.
“Keep the cars priced right all the time.”
Leonardism #13.
“If it's not sumple it's impossible.”
Leonardism #14.
“Put yourself in a position to take care of as many people as possible.”
Leonardism #17.
“Seek excellence, not money.”
Leonardism #18.
“When things aren't going right look in the mirror.”
Leonardism #20.
“The dealer that treats the customer the best will sell the most cards regardless of franchise.”
Leonardism #22.
“Seek excellence and the rest will follow.”
Leonardism #27.
“I want you to work card, work smart and treat people with respect and the sky's the limit.”
Leonardism #28.